AppMetrica is a real-time analytics platform for mobile app publishers, released by Yandex in 2013.
This solution equips app marketers with all the key tools for install tracking, usage analytics and stability reports in one SDK.
AppMetrica is free of charge and available for iOS, Android, Windows, Unity and Xamarin.
- Track all sources of traffic – whether from ad campaigns, mailing lists or preinstallation partners. AppMetrica alredy integrated with majority of popular ad networks, but you can also connect new partners via the tracker interface.
- Get product analytics. The tool provides you with detailed reports
on key performance indicators, audiences and your app’s usage, which helps you figure out how to improve your app.
- Analyse audience retention; evaluate efficacy of ad campaigns and new releases. AppMetrica provides cohort reports by installation date, and further segments it by traffic source, app version and other filters.
- Analyse user behavior. User-centric segmentation available for all AppMetrica reports including cohort report. Get new insights from your usual audience reports, grouping users by different behavior models.
- Use custom postbacks and send your ad partners the parameters of effective installs and events in real time for instant optimization of your CPI and CPA campaigns.
- Deeplinks support. Better UX and effectiveness for your remarketing campaigns. AppMetrica allows quick and seamless user transition to your application from a browser or apps.
- Raw data access. AppMetrica Logs API allows to pull raw data as-is. This may be useful for your in-house analytics reports and building retargeting campaign audiences.
- Crash reporting. AppMetrica provides you with easy-to-read, symbolicated crash reports, allowing you to group similar errors. You can analyse them using a range of filters and other search parameters.