AppMetrica is a marketing platform for app install attribution, app analytics, and push campaigns.
Track all kinds of your ad campaigns, get insights with user-centric analytics, and communicate with your users just in time.
AppMetrica is free of charge and available for iOS, Android, Windows, Unity and Xamarin.
- Track all sources of traffic – whether from ad campaigns, mailing lists or preinstallation partners. AppMetrica alredy integrated with majority of popular ad networks, but you can also connect new partners via the tracker interface.
- Get product analytics. The tool provides you with detailed reports
on key performance indicators, audiences and your app’s usage, which helps you figure out how to improve your app.
- Analyse audience retention; evaluate efficacy of ad campaigns and new releases. AppMetrica provides cohort reports by installation date, and further segments it by traffic source, app version and other filters.
- Analyse user behavior. User-centric segmentation available for all AppMetrica reports including cohort report. Get new insights from your usual audience reports, grouping users by different behavior models.
- Use custom postbacks and send your ad partners the parameters of effective installs and events in real time for instant optimization of your CPI and CPA campaigns.
- Deeplinks support. Better UX and effectiveness for your remarketing campaigns. AppMetrica allows quick and seamless user transition to your application from a browser or apps.
- Raw data access. AppMetrica Logs API allows to pull raw data as-is. This may be useful for your in-house analytics reports and building retargeting campaign audiences.
- Crash reporting. AppMetrica provides you with easy-to-read, symbolicated crash reports, allowing you to group similar errors. You can analyse them using a range of filters and other search parameters.