Make Every Notification Count - apps can now deliver great experiences while boosting engagement by delivering smart notifications at the right moment for each user.
This unique platform gives access to hundreds of device + user data points alongside machine learning to deliver to each user at the best moment for them. This proprietary device side technology also delivers full funnel reporting & control of notifications even after delivery.
Customers have a 42% average click through rate compared to an industry norm of <4% and are supported from offices in Dublin, Ireland and Mountain View, CA, USA.
Smart Notifications use 200+ device data points and machine learning arranged into 40 simple-to-use triggers; helping apps achieve open rates of over 42%, compared to the industry norm of 2-6% with push. Contextual triggers include local device time, location, other apps installed, wi-fi connectivity, device unlock and more. Since everything happens out on the mobile device, OpenBack uses real-time device data to trigger each notification at the best moment for every user, resulting in a highly personalized user experience.
Additional product features include support for multiple message types, multi-apps, advanced language localization, Intelligent Routing, campaign management (before and after delivery) and proper message tracking (e.g., opens, clicks, dismisses, messages delivered, influenced opens and next action).