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OpenBack - Smart Notifications™

OpenBack® – Smart Notifications

Make Every Notification Count - apps can now deliver great experiences while boosting engagement by delivering smart notifications at the right moment for each user.

This unique platform gives access to hundreds of device + user data points alongside machine learning to deliver to each user at the best moment for them. This proprietary device side technology also delivers full funnel reporting & control of notifications even after delivery.

Customers have a 42% average click through rate compared to an industry norm of <4% and are supported from offices in Dublin, Ireland and Mountain View, CA, USA.

Main Features

Smart Notifications use 200+ device data points and machine learning arranged into 40 simple-to-use triggers; helping apps achieve open rates of over 42%, compared to the industry norm of 2-6% with push. Contextual triggers include local device time, location, other apps installed, wi-fi connectivity, device unlock and more. Since everything happens out on the mobile device, OpenBack uses real-time device data to trigger each notification at the best moment for every user, resulting in a highly personalized user experience.

Additional product features include support for multiple message types, multi-apps, advanced language localization, Intelligent Routing, campaign management (before and after delivery) and proper message tracking (e.g., opens, clicks, dismisses, messages delivered, influenced opens and next action).

SDK for Android

Required Permissions

  •  Internet
  •  Access_network_state
  •  Read_phone_state
  •  Access_coarse_location
  •  Receive_boot_completed
  •  Write_internal_storage

Optional Permissions

  •  Access_fine_location
  •  Access_coarse_location
  •  Access_wifi_state
  •  Record_audio
  •  Vibrate
  •  Bluetooth
  •  Read_sms
  •  Call_phone
  •  Receive_sms

Documentation

SDK for Apple

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OpenBack14 Nov, 2018Report offensive

Straightforward

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