The nugg.ad PBT network will enrich the utilization of your app with “predictions” about the app user’s attributes. These attributes describe the demographic characteristics (age, gender, etc.) as well as some topical interests (automotive, finance, travel etc.) of the user. This information can then be used – in cooperation with an ad server/ ad network, analytics solution or other software – to select more appropriate ads, to deliver more engaging content or learn more about your users.
- More precise reach of the target group for a specific ad campaign
- Ability to reach this target group in any environment (app), regardless of the app’s topic and own demographics profile
- A higher probability to change the user’s attitudes, opinions and/or preferences
- A higher interaction rate
- More relevance, more user satisfaction
- Less negative reactions (less disturbing and irrelevant ads or information)