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MAX enables publishers to simultaneously collect bids from connected demand partners, then award inventory to the right buyer. Inventory allocation happens perfectly and automatically, based on real-time bids. 

The result of MAX’s transparent and reasonable pricing, publishers take back revenue share currently going to exchanges and SSPs. Parallel bidding offers a welcome alternative to clunky waterfalls.

SDK for Android

  • VAST 3.0 support 
  • MoPub SDK support updated to 4.20.0 
  • Load timeout support for interstitials 
  • Interstitial state management to prevent double loading / showing 
  • Exponential backoff for ad requests is more aggressive 
  • Bug fixes and stability improvements

Required Permissions

  •  Internet
  •  Access_network_state

Optional Permissions

  •  Access_fine_location
  •  Access_coarse_location

Documentation

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