MAX enables publishers to simultaneously collect bids from connected demand partners, then award inventory to the right buyer. Inventory allocation happens perfectly and automatically, based on real-time bids.
The result of MAX’s transparent and reasonable pricing, publishers take back revenue share currently going to exchanges and SSPs. Parallel bidding offers a welcome alternative to clunky waterfalls.
SDK for Android
VAST 3.0 support
MoPub SDK support updated to 4.20.0
Load timeout support for interstitials
Interstitial state management to prevent double loading / showing
Exponential backoff for ad requests is more aggressive