Analytics, Insights and Marketing solutions in one place.
Analytics helps customers build stronger relationships with their mobile and web app users through their analytics and marketing platform.
Attribution *Track user acquisition campaigns with major ad networks, including Facebook *View user engagement data broken down by acquisition source and campaign *Understand where to spend your ad budget to acquire the most valuable users
Remarketing * Remarket to users with personalized advertisements on Facebook and other ad networks * Export Localytics Audiences for flexible targeting based on in-app behavior and profile data * Measure the ROI of your remarketing campaigns in Localytics
Real-time Analytics * Profiles: -Collect any information you have about your users from both inside and outside the app -Manage and share data across channels to build a well-rounded marketing strategy -Target the right user, with the right message at the right time using Profiles, and keep them engaged with your app * Sessions and Events -Know when, how long, and how frequently people use the app -See what actions users perform the most to find out what's working -Use your data to prompt in-app events that drive user engagement * Funnels -Get the data you need to reduce drop-offs and boost conversion -Create funnels in real-time or retroactively to follow any sequence of events -Focus on each step of the funnel to learn what converts and what doesn't * Segments -Use analytics insights to create dynamic, customized user segments -Filter analytics reports by segments to compare engagement -Track how your segments evolve over time
Personalized Messaging * Audiences -Power targeted push, in-app, email, and remarketing campaigns -Join session, event, and profile data to create flexible target segments -Easily define custom audiences of subscribers, heavy users, churn-risk users, and more * Push Messaging -Drive users into the app and boost conversion with personalized push notifications -Get the timing right with custom scheduling and automated campaigns -Trigger instant notifications to individuals or audiences through the Localytics Push API * In-App Messaging -Engage users while they’re in the app to highlight new features and prompt conversion -Trigger messages to display when a user does a specific action in the app -Customize the creative assets to make messages pop and add deep links to guide users to the right place *Email *A/B Testing
Omnichannel Profiles * Integrate customer data: Combine and connect customer information from both inside and outside the app * Unify your marketing strategy: Achieve a truly integrated marketing strategy across all channels * Personalize your app experience: Drive intelligently targeted marketing campaigns with profile and behavioral data
SDK for Android
Added support for Apple Watch Added setters for customer first name, last name, full name, and email that will act as Profile attributes and be available in raw data exports Fixed bug that impacted identically-named in-app campaigns Improved handling of special characters in Customer IDs Changed Profile upload batch size from 500 to 50 Support for scheduling automation for in-app messaging Support for control groups for in-app messaging Added ability to suppress attachment of adid to in-app URLs upon click-through tagScreen now reports consecutive tags of the same screen as one tag