360SDK is an Android library that enables publishers to use their mobile app inventory with the 360yield platform. In order to use the SDK, developers need to set up a campaign in the 360yield administration application.
Improve Digital is the All-in-One Advertising Platform for Publishers, Content Providers and Broadcasters. It launched ‘360Yield’ to enable premium publishers to build their own Exchange. This offers the ability to optimise negotiated CPA, CPC and CPM campaigns alongside all major third party demand partners including RTB buyers.