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Heap automates away the annoying parts of user analytics. No manual event tracking. No messy tracking plans. No custom ETL pipelines.

Heap automatically captures every user action in your web or iOS app and lets you analyze it all retroactively.
Clicks, taps, swipes, form submissions, page views. You're no longer limited by events you remembered to log upfront.

Define events and organize the building blocks of your analysis in a point-and-click interface. There's no need to push code.
By decoupling your schema from the raw auto-tracked data, Heap makes data sanity easy.

Move beyond SQL with a powerful interface that makes it easy to bring data into every decision.
Whether you're in product, marketing, data science, customer success, or engineering, Heap is self-serve analytics for everyone.

With a complete dataset at your disposal, Heap surfaces the "unknown unknowns" that push your business to new levels.
No vanity metrics or static dashboards. Uncover insights that you'll actually take action on.

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