Protocol Buffers - Google's data interchange format
Protocol buffers are a flexible, efficient, automated mechanism for serializing structured data – think XML, but smaller, faster, and simpler.
You define how you want your data to be structured once, then you can use special generated source code to easily write and read your structured data to and from a variety of data streams and using a variety of languages. You can even update your data structure without breaking deployed programs that are compiled against the "old" format.
SDK for Apple
Added a new field option "json_name". By default proto field names are converted to "lowerCamelCase" in proto3 JSON format. This option can be used to override this behavior and specify a different JSON name for the field.
Added conformance tests to ensure implementations are following proto3 JSON specification.