Measure the effectiveness of your AdWords app install and app engagement campaigns
****** IMPORTANT! This SDK has been deprecated in favor of Google Analytics for Firebase. ******
The SDK allows you to measure the effectiveness of your AdWords app promotion campaigns. You can tag the events you'd like to track in your app, then log in to AdWords to see how many of these conversions are being driven by your advertising.
You can tag any event in your app to be tracked as a conversion--whenever users perform the tagged action after interacting with an ad, the event is recorded and can be viewed in your AdWords campaign reports.
The SDK can also be used to tag user activity in your app, so you can reach certain users with ads that re-engage them with your app later on. For example, you might want to target app re-engagement ads to users who downloaded your app but haven't used it recently.