Firebase Analytics is a free app measurement solution that provides insight on app usage and user engagement.
It integrates across Firebase features and provides unlimited reporting for up to 500 distinct events that you can define using the Firebase SDK.
Firebase Analytics reports help understand clearly how your users behave, which enables you to make informed decisions regarding app marketing and performance optimizations.
Unlimited Reporting - Firebase Analytics provides unlimited reporting on up to 500 distinct events.
Audience Segmentation - Custom audiences can be defined in the Firebase console based on device data, custom events, or user properties. These audiences can be used with other Firebase features when targeting new features or notifications.