The comScore Application Tag is designed to accurately capture and report on usage measurements for applications on connected and mobile devices. The Application Tag is available for popular platforms as an SDK. The SDK contains a software library that is written in the platform's native programming language as well as implementation instructions.
For comScore Audience Analytics reporting the Application SDK provides Mobile Audience Measurement to report reach, launches and time spent in comScore Direct and syndicated ranking reports. For comScore Digital Business Analytics reporting the Application SDK provides a measurement solution that provides complete usage reporting throughout the application lifecycle. For applications on mobile devices that includes usage reporting even when the data connection on the device is not available.
- Provides efficient unified online and offline data collection across different systems.
- Can be used to measure content consumption, like that of magazines and streaming video
- Can be used to tune the economics of games or to improve conversions in e-commerce applications