In-App header bidding solutions for publishers and app developers.
AppMonet has done the hard work of putting together all the header bidding partners and checking compatibility, so that you don’t have to. Simply add your bidder ids, and you’re ready to go.
Header bidding has become the most popular publisher monetization concept since 2016. AppMonet's founding team built Prebid.js, which is an open source header bidding framework, has been installed on over 30% of the top Internet sites.
Header bidding allows a publisher to directly integrate with multiple SSPs/networks, and let them compete with each other and the ad server exchange (AdX, Mopub) on a per-impression CPM basis.
Because of the transparency and more efficient competition setup, header bidding has brought significant revenue lift to publishers as much as 50%.
In-app header bidding brings the very similar concept, setup, and revenue lift to a mobile app environment. There is no more header in a mobile app environment, and instead the bidding is done by the background thread within mobile apps.