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Amazon Pinpoint makes it easy to run targeted campaigns to drive user engagement in mobile apps. Amazon Pinpoint helps you understand user behavior, define which users to target, determine which messages to send, schedule the best time to deliver the messages, and then track the results of your campaign.

Targeted push notifications based on app usage trends and user behavior have become a popular approach for mobile app user engagement because response rates are often several times higher than traditional email marketing campaigns. By using targeted push notifications, you can increase message relevance and effectiveness, measure engagement, and continually improve your campaigns.

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