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ATTRIBUTION, ANALYTICS, CRM | Understand user behavior. Make data-driven decisions

Mobile App Attribution, In-app Analytics and User-engagement Platform

mTraction is a unified platform that provides Attribution data, Usage analytics & CRM for App Owners to help achieve key business priorities by engaging users through unique insights.Here are some of the key features of mTraction:


Mobile app attribution


Track the source-wise traffic efficiency for your app and use data insights in form of highly intuitive reports. Our integration with hundreds of media sources helps you run campaigns with multiple event postbacks.


In-app analytics & Cohorts


Monitor key usage metrics like unique sessions, session length, page-views, etc. for your app & make data-driven decisions about your performance marketing strategy.


Fraud analytics


Pin-point the source of your app installs using our detectors and algorithms. Rely on authentic reports to prevent fraudulent encounters.


Capture rich data


Use our 100+ Key Value Pairs to build multivariate reports based on data like demographics, usage patterns, etc.


Segment builder


Create smart user buckets for effective retargeting. Segment your users by picking relevant data from usage patterns, demographics, etc.


CRM & re-engagement


Re-engage your users with unlimited personalized push notifications. Customize your pushes using data powered by CRM & smart deep-linking.


We believe that Data & Intelligence play a pivotal role in shaping businesses and with this belief, we have passionately built an integrated user management platform for App owners to manage & engage with their users. As an end-to-end user engagement platform, mTraction provides solutions for top app categories such as commerce, utility, gaming, etc., as well as, key industry verticals including finance, mGovernment projects and mHealthcare. Our data science innovations enable insights on usage analytics, marketing attribution, and rules-based engagement to maximize mobile traction and ROI for businesses.




To know more about mTraction, please visit mtraction.com or write to us at connect@mtraction.com. We will be glad to setup a call/ meeting to know your business objectives and help you get started with ‘mTraction’.

Main Features

Mobile app attribution


Track the source-wise traffic efficiency for your app and use data insights in form of highly intuitive reports. Our integration with hundreds of media sources helps you run campaigns with multiple event postbacks.



In-app analytics & Cohorts


Monitor key usage metrics like unique sessions, session length, page-views, etc. for your app & make data-driven decisions about your performance marketing strategy.



Fraud analytics


Pin-point the source of your app installs using our detectors and algorithms. Rely on authentic reports to prevent fraudulent encounters.



Capture rich data


Use our 100+ Key Value Pairs to build multivariate reports based on data like demographics, usage patterns, etc.



Segment builder


Create smart user buckets for effective retargeting. Segment your users by picking relevant data from usage patterns, demographics, etc.



CRM & re-engagement


Re-engage your users with unlimited personalized push notifications. Customize your pushes using data powered by CRM & smart deep-linking.

SDK for Android

Session tracking, In-app tracking, Download tracking

Required Permissions

  •  Internet
  •  Access_network_state

Optional Permissions

  •  Read_phone_state

Documentation

SDK for Apple

Session tracking, In-app tracking, Download tracking

Documentation

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mike123phill02 Aug, 2017Report offensive

not bad

Jacob Ouellet06 Oct, 2016Report offensive

nice sdk

I am happy with it

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